DATA PROTECTION DECLARATION
This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Controller
Flower24
GmbH
Beate
Giaquinto
Chemin de
la Vaux 7
1303
Penthaz
info@flower24.ch
Managing
Director: Beate Giaquinto
Types of
data processed:
- Inventory
data (e.g., names, addresses).
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors
and users of the online offer (hereinafter we also refer to the data subjects
collectively as "users").
Purpose of
the processing
- Provision
of the website, its functions and content.
- Answering contact enquiries and communicating with users.
- Security measures.
- Reach measurement/marketing
Terminology used
"Personal
data" means any information relating to an identified or identifiable
natural person (hereinafter referred to as "data subject"); an
identifiable natural person is one who can be identified, directly or
indirectly, in particular by reference to an identifier such as a name, an
identification number, location data, an online identifier (e.g. cookie) or to
one or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity of that natural person.
"Processing"
means any operation or set of operations which is performed on personal data or
on sets of personal data, whether or not by automated means. The term is broad
and covers practically any handling of data.
"Pseudonymisation"
means the processing of personal data in such a manner that the personal data
can no longer be attributed to a specific data subject without the use of
additional information, provided that such additional information is kept
separately and is subject to technical and organisational measures to ensure
that the personal data are not attributed to an identified or identifiable
natural person.
"Profiling"
means any form of automated processing of personal data consisting of the use
of personal data to evaluate certain personal aspects relating to a natural
person, in particular to analyse or predict aspects concerning that natural person's
performance at work, economic situation, health, personal preferences,
interests, reliability, behaviour, location or movements.
Controller"
means the natural or legal person, public authority, agency or other body
which, alone or jointly with others, determines the purposes and means of the
processing of personal data.
"Processor"
means a natural or legal person, public authority, agency or other body which
processes personal data on behalf of the controller.
Relevant
legal bases
In
accordance with Art. 13 GDPR, we inform you of the legal basis of our data
processing. If the legal basis is not stated in the privacy policy, the
following applies The legal basis for obtaining consent is Art. 6 para. 1 lit.
a and Art. 7 GDPR, the legal basis for processing to fulfil our services and
implement contractual measures and respond to enquiries is Art. 6 para. 1 lit.
b GDPR, the legal basis for processing to fulfil our legal obligations is Art.
6 para. 1 lit. c GDPR, and the legal basis for processing to protect our
legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital
interests of the data subject or another natural person require the processing
of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Security
measures
We take
appropriate technical and organisational measures in accordance with Art. 32
GDPR, taking into account the state of the art, the costs of implementation and
the nature, scope, context and purposes of processing as well as the risk of
varying likelihood and severity for the rights and freedoms of natural persons,
in order to ensure a level of security appropriate to the risk.
The
measures include, in particular, safeguarding the confidentiality, integrity
and availability of data by controlling physical access to the data, as well as
the access, input, disclosure, safeguarding of availability and separation of
the data. Furthermore, we have established procedures to ensure that the rights
of data subjects are exercised, data is deleted and we respond to data threats.
Furthermore, we take the protection of personal data into account as early as
the development and selection of hardware, software and procedures, in
accordance with the principle of data protection through technology design and
data protection-friendly default settings (Art. 25 GDPR).
Cooperation
with processors and third parties
If we
disclose data to other persons and companies (processors or third parties) as
part of our processing, transfer it to them or otherwise grant them access to
the data, this will only be done on the basis of legal permission (e.g. if the
transfer of data to third parties, such as payment service providers, is
necessary for the fulfilment of the contract in accordance with Art. 6 para. 1
lit. b GDPR), you have consented, a legal obligation provides for this or on
the basis of our legitimate interests (e.g. when using agents, web hosts,
etc.).
If we
commission third parties with the processing of data on the basis of a
so-called "order processing contract", this is done on the basis of
Art. 28 GDPR.
Transfers
to third countries
If we
process data in a third country (i.e. outside the European Union (EU) or the
European Economic Area (EEA)) or if this occurs in the context of the use of
third-party services or disclosure or transfer of data to third parties, this
will only take place if it is done to fulfil our (pre)contractual obligations,
on the basis of your consent, on the basis of a legal obligation or on the
basis of our legitimate interests. Subject to legal or contractual
authorisations, we only process or have the data processed in a third country
if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that the
processing takes place on the basis of special guarantees, such as the
officially recognised determination of a level of data protection corresponding
to the EU (e.g. for the USA through the "Privacy Shield") or
compliance with officially recognised special contractual obligations
(so-called "standard contractual clauses").
Rights of
the data subjects
You have
the right to request confirmation as to whether the data in question is being
processed and to request information about this data as well as further
information and a copy of the data in accordance with Art. 15 GDPR.
You have
accordingly. Art. 16 GDPR, you have the right to request the completion of data
concerning you or the rectification of inaccurate data concerning you.
In
accordance with Art. 17 GDPR, you have the right to demand that the data in
question be deleted immediately or, alternatively, to demand that the
processing of the data be restricted in accordance with Art. 18 GDPR.
You have
the right to request to receive the data concerning you that you have provided
to us in accordance with Art. 20 GDPR and to request its transfer to other
controllers.
You also
have the right to lodge a complaint with the competent supervisory authority in
accordance with Art. 77 GDPR.
Right of
cancellation
You have
the right to withdraw your consent in accordance with Art. 7 para. 3 GDPR with
effect for the future
Right to
object
You can
object to the future processing of data concerning you in accordance with Art.
21 GDPR at any time. The objection can be made in particular against processing
for direct marketing purposes.
Cookies and
right to object to direct marketing
"Cookies"
are small files that are stored on users' computers. Different information can
be stored within the cookies. A cookie is primarily used to store information
about a user (or the device on which the cookie is stored) during or after their
visit to an online service. Temporary cookies, or "session cookies"
or "transient cookies", are cookies that are deleted after a user
leaves an online service and closes their browser. The content of a shopping
basket in an online shop or a login status, for example, can be stored in such
a cookie. "Permanent" or "persistent" cookies are cookies
that remain stored even after the browser is closed. For example, the login
status can be saved if the user visits the website after several days. The
interests of users can also be stored in such a cookie and used for reach
measurement or marketing purposes. "Third-party cookies" are cookies
that are offered by providers other than the controller who operates the online
service (otherwise, if they are only the controller's cookies, they are
referred to as "first-party cookies").
We may use
temporary and permanent cookies and provide information about this in our
privacy policy.
If users do
not want cookies to be stored on their computer, they are asked to deactivate
the corresponding option in the system settings of their browser. Saved cookies
can be deleted in the system settings of the browser. The exclusion of cookies
can lead to functional restrictions of this online offer.
A general
objection to the use of cookies used for online marketing purposes can be
declared for a large number of services, especially in the case of tracking,
via the US website http://www.aboutads.info/choices/ or the EU website
http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be
achieved by switching them off in the browser settings. Please note that you
may then not be able to use all the functions of this website.
Please
activate Javascript to see the list of all declared cookies and similar
technologies.
Deletion of
data
The data
processed by us will be deleted or restricted in their processing in accordance
with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the
data stored by us will be deleted as soon as it is no longer required for its
intended purpose and the deletion does not conflict with any statutory
retention obligations. If the data is not deleted because it is required for
other and legally permissible purposes, its processing will be restricted. This
means that the data is blocked and not processed for other purposes. This
applies, for example, to data that must be retained for commercial or tax law
reasons.
According
to legal requirements in Germany, data is stored in particular for 10 years in
accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books,
records, management reports, accounting vouchers, commercial books, documents
relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2
and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, storage is carried out in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related
processing
In
addition, we process
- Contract
data (e.g., subject matter of the contract, term, customer category).
- Payment
data (e.g. bank details, payment history)
of our
customers, interested parties and business partners for the purpose of
providing contractual services, service and customer care, marketing,
advertising and market research.
Order
processing in the online shop and customer account
We process
our customers' data as part of the ordering process in our online shop in order
to enable them to select and order the selected products and services, as well
as their payment and delivery or fulfilment.
The
processed data includes inventory data, communication data, contract data,
payment data and the persons affected by the processing include our customers,
interested parties and other business partners. The processing is carried out
for the purpose of providing contractual services in the context of operating
an online shop, billing, delivery and customer services. We use session cookies
to store the contents of the shopping basket and permanent cookies to store the
login status.
The
processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of
order processes) and c (legally required archiving) GDPR. The information
marked as required is necessary for the establishment and fulfilment of the
contract. We only disclose the data to third parties in the context of
delivery, payment or within the scope of legal authorisations and obligations
towards legal advisors and authorities. The data will only be processed in
third countries if this is necessary for the fulfilment of the contract (e.g.
at the customer's request for delivery or payment).
Users can
optionally create a user account in which they can view their orders in
particular. As part of the registration process, users are provided with the
required mandatory information. The user accounts are not public and cannot be
indexed by search engines. If users have cancelled their user account, their
data will be deleted with regard to the user account, subject to their
retention is necessary for commercial or tax law reasons in accordance with
Art. 6 para. 1 lit. c GDPR. Information in the customer account remains until
its deletion with subsequent archiving in the event of a legal obligation. It
is the responsibility of users to back up their data before the end of the
contract in the event of cancellation.
We store
the IP address and the time of the respective user action as part of the
registration and renewed logins and utilisation of our online services. This
data is stored on the basis of our legitimate interests and those of the user
in protection against misuse and other unauthorised use. This data is not
passed on to third parties unless it is necessary to pursue our claims or there
is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.
The
deletion takes place after the expiry of legal warranty and comparable
obligations, the necessity of storing the data is reviewed every three years;
in the case of legal archiving obligations, the deletion takes place after
their expiry (end of commercial law (6 years) and tax law (10 years) retention
obligation).
Making
contact
When
contacting us (e.g. by contact form, email, telephone or via social media), the
user's details are processed to process the contact enquiry and its handling in
accordance with Art. 6 para. 1 lit. b) GDPR. The user's details may be stored
in a customer relationship management system ("CRM system") or
comparable enquiry organisation.
We delete
the enquiries if they are no longer required. We review the necessity every two
years; the statutory archiving obligations also apply.
Newsletter
With the
following information, we inform you about the contents of our newsletter as
well as the registration, dispatch and statistical evaluation procedure and
your rights of objection. By subscribing to our newsletter, you agree to
receive it and to the procedures described.
Content of
the newsletter: We only send newsletters, emails and other electronic
notifications with advertising information (hereinafter "newsletter")
with the consent of the recipient or with legal authorisation. If the content
of the newsletter is specifically described when registering for the
newsletter, it is decisive for the user's consent. Otherwise, our newsletters
contain information about our services and us.
Double
opt-in and logging: Registration for our newsletter takes place in a so-called
double opt-in procedure. This means that after registering, you will receive an
email asking you to confirm your registration. This confirmation is necessary
to ensure that no-one can register using other people's e-mail addresses.
Subscriptions to the newsletter are logged in order to be able to prove the
registration process in accordance with legal requirements. This includes
storing the time of registration and confirmation as well as the IP address.
Changes to your data stored by the mailing service provider are also logged.
Registration
data: To register for the newsletter, it is sufficient to enter your e-mail
address. Optionally, we ask you to enter a name so that we can address you
personally in the newsletter.
The
newsletter and the performance measurement associated with it are sent on the
basis of the recipient's consent in accordance with Art. 6 para. 1 lit. a, Art.
7 GDPR in conjunction with Section 7 para. 2 no. 3 UWG or, if consent is not
required, on the basis of our legitimate interests in direct marketing in
accordance with Art. 6 para. 1 lt. f. GDPR in conjunction with Section 7 para.
2 no. 3 UWG. GDPR in conjunction with. § 7 para. 3 UWG.
The logging
of the registration process is based on our legitimate interests in accordance
with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and
secure newsletter system that serves both our business interests and the
expectations of users and also allows us to provide proof of consent.
Cancellation/revocation
- You can cancel the receipt of our newsletter at any time, i.e. revoke your
consent. You will find a link to cancel the newsletter at the end of each
newsletter. We may store the unsubscribed e-mail addresses for up to three years
on the basis of our legitimate interests before deleting them in order to be
able to prove that consent was previously given. The processing of this data is
limited to the purpose of a possible defence against claims. An individual
request for deletion is possible at any time, provided that the former
existence of consent is confirmed at the same time.
Newsletter
- Mailchimp
The
newsletter is sent using the mailing service provider "MailChimp", a
newsletter mailing platform of the US provider Rocket Science Group, LLC, 675
Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy
policy of the mailing service provider here:
https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a
MailChimp is certified under the Privacy Shield Agreement and thus offers a
guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
The mailing service provider is used on the basis of our legitimate interests
pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract
pursuant to Art. 28 para. 3 sentence 1 GDPR.
The mailing
service provider may use the data of the recipients in pseudonymous form, i.e.
without assignment to a user, to optimise or improve its own services, e.g. to
technically optimise the mailing and presentation of the newsletter or for
statistical purposes. However, the mailing service provider does not use the
data of our newsletter recipients to write to them itself or to pass the data
on to third parties.
Newsletter
performance measurement
The
newsletters contain a so-called "web-beacon", i.e. a pixel-sized file
that is retrieved from our server when the newsletter is opened or, if we use a
mailing service provider, from their server. As part of this retrieval,
technical information, such as information about the browser and your system,
as well as your IP address and the time of retrieval are initially collected.
This
information is used for the technical improvement of the services based on the
technical data or the target groups and their reading behaviour based on their
retrieval locations (which can be determined with the help of the IP address)
or the access times. The statistical surveys also include determining whether
the newsletters are opened, when they are opened and which links are clicked.
For technical reasons, this information can be assigned to individual
newsletter recipients. However, it is neither our endeavour nor, if used, that
of the mailing service provider to observe individual users. The analyses serve
us much more to recognise the reading habits of our users and to adapt our
content to them or to send different content according to the interests of our
users.
Unfortunately,
it is not possible to revoke the performance measurement separately; in this
case, the entire newsletter subscription must be cancelled.
Hosting and
e-mail dispatch
The hosting
services we use serve to provide the following services: Infrastructure and
platform services, computing capacity, storage space and database services,
e-mail dispatch, security services and technical maintenance services that we
use for the purpose of operating this online offering.
In doing
so, we or our hosting provider process inventory data, contact data, content
data, contract data, usage data, meta and communication data of customers,
interested parties and visitors to this online offer on the basis of our
legitimate interests in an efficient and secure provision of this online offer
in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR
(conclusion of contract). Art. 28 GDPR (conclusion of order processing
contract).
Google Tag
Manager
Google Tag
Manager is a solution with which we can manage so-called website tags via an
interface (and thus, for example, integrate Google Analytics and other Google
marketing services into our online offering). The Tag Manager itself (which
implements the tags) does not process any personal user data. With regard to
the processing of users' personal data, please refer to the following
information on Google services. Usage guidelines:
https://www.google.com/intl/de/tagmanager/use-policy.html.
Google
Analytics
On the
basis of our legitimate interests (i.e. interest in the analysis, optimisation
and economic operation of our online offer within the meaning of Art. 6 para. 1
lit. f. GDPR), we use Google Analytics, a web analysis service of Google LLC
("Google"). GDPR) Google Analytics, a web analytics service provided
by Google LLC ("Google"). Google uses cookies. The information
generated by the cookie about the use of the online offer by the user is
usually transmitted to a Google server in the USA and stored there.
Google is
certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will
use this information on our behalf to analyse the use of our online offer by
users, to compile reports on the activities within this online offer and to
provide us with further services associated with the use of this online offer
and the use of the Internet. Pseudonymised user profiles can be created from
the processed data.
We only use
Google Analytics with activated IP anonymisation. This means that the IP
address of users is truncated by Google within member states of the European
Union or in other signatory states to the Agreement on the European Economic
Area. Only in exceptional cases will the full IP address be transmitted
to a Google server in the USA and truncated there.
The IP address transmitted by the user's browser will not be
merged with other Google data. Users can prevent the storage of cookies by
setting their browser software accordingly; users can also prevent Google from
collecting the data generated by the cookie and relating to their use of the
online offer and from processing this data by Google by downloading and
installing the browser plug-in available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting
and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the
display of advertisements by Google (https://adssettings.google.com/authenticated).
Users' personal data is deleted or anonymised after 14
months.
Google Universal Analytics
We use Google Analytics in the form of "Universal
Analytics". "Universal Analytics" refers to a Google Analytics
process in which the user is analysed on the basis of a pseudonymous user ID
and thus a pseudonymous profile of the user is created with information from
the use of various devices (so-called "cross-device tracking").
Target group formation with Google Analytics
We use Google Analytics to display adverts placed by Google
and its partners within advertising services only to those users who have also
shown an interest in our online offering or who have certain characteristics
(e.g. interests in certain topics or products determined on the basis of the
websites visited) that we transmit to Google (so-called "remarketing"
or "Google Analytics audiences"). With the help of remarketing
audiences, we also want to ensure that our adverts correspond to the potential
interest of users.
Google Adsense with personalised ads
On the basis of our legitimate interests (i.e. interest in
the analysis, optimisation and economic operation of our online offer within
the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC.
GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and
thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which adverts
are displayed on our website and we receive payment for their display or other
use. For these purposes, usage data such as the click on an advert and the IP
address of the user are processed, whereby the IP address is shortened by the
last two digits. User data is therefore processed in pseudonymised form.
We use Adsense with personalised ads. Google draws
conclusions about the interests of users based on the websites they visit or
apps they use and the user profiles created in this way. Advertisers use this
information to tailor their campaigns to these interests, which is beneficial
for users and advertisers alike. For Google, ads are personalised when
collected or known data determines or influences the ad selection. This
includes previous search queries, activities, website visits, the use of apps,
demographic and location information. Specifically, this includes: demographic
targeting, targeting on interest categories, remarketing and targeting on
customer matching lists and target group lists that have been uploaded to
DoubleClick Bid Manager or Campaign Manager.
Further information on the use of data by Google, setting
and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the
display of adverts by Google (https://adssettings.google.com/authenticated).
Google Adsense with non-personalised ads
On the basis of our legitimate interests (i.e. interest in
the analysis, optimisation and economic operation of our online offer within
the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC.
GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and
thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which adverts
are displayed on our website and we receive payment for their display or other
use. For these purposes, usage data such as the click on an advert and the IP
address of the user are processed, whereby the IP address is shortened by the
last two digits. User data is therefore processed in pseudonymised form.
We use Adsense with non-personalised ads. The adverts are
not displayed on the basis of user profiles. Non-personalised ads are not based
on previous user behaviour. Contextual information is used for targeting,
including rough (e.g. at location level) geographical targeting based on the
current location, the content on the current website or app and current search
terms. Google prohibits all personalised targeting, including demographic
targeting and targeting based on user lists.
Further information on the use of data by Google, setting
and objection options can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the
display of adverts by Google (https://adssettings.google.com/authenticated).
Google AdWords and conversion measurement
On the
basis of our legitimate interests (i.e. interest in the analysis, optimisation
and economic operation of our online offer within the meaning of Art. 6 para. 1
lit. f. GDPR), we use the services of Google LLC. GDPR) the services of Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA,
("Google").
Google is
certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the
online marketing process Google "AdWords" to place adverts in the
Google advertising network (e.g. in search results, in videos, on websites,
etc.) so that they are displayed to users who are presumed to be interested in
the adverts. This allows us to display adverts for and within our online
offering in a more targeted manner in order to present users only with adverts
that potentially match their interests. If, for example, a user is shown
adverts for products that they were interested in on other online offers, this
is referred to as "remarketing". For these purposes, when our and
other websites on which the Google advertising network is active are accessed,
a code from Google is executed directly by Google and so-called (re)marketing
tags (invisible graphics or code, also known as "web beacons") are
integrated into the website. With their help, an individual cookie, i.e. a
small file, is stored on the user's device (comparable technologies can also be
used instead of cookies). This file records which websites the user has
visited, which content they are interested in and which offers the user has
clicked on, as well as technical information about the browser and operating
system, referring websites, time of visit and other information about the use
of the online offer.
We also
receive an individual "conversion cookie". The information collected
with the help of the cookie is used by Google to create conversion statistics
for us. However, we only receive the anonymous total number of users who
clicked on our advert and were redirected to a page with a conversion tracking
tag. However, we do not receive any information with which users can be
personally identified.
User data
is processed pseudonymously within the Google advertising network. This means
that Google does not store and process the user's name or email address, for
example, but processes the relevant data in relation to cookies within
pseudonymised user profiles. This means that, from Google's perspective, the
adverts are not managed and displayed for a specifically identified person, but
for the cookie owner, regardless of who this cookie owner is. This does not
apply if a user has expressly allowed Google to process the data without this
pseudonymisation. The information collected about the user is transmitted to
Google and stored on Google's servers in the USA.
Further
information on the use of data by Google, setting and objection options, can be
found in Google's privacy policy (https://policies.google.com/technologies/ads)
and in the settings for the display of adverts by Google
(https://adssettings.google.com/authenticated).
Google
Doubleclick
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is
certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the
Google "Doubleclick" online marketing process to place adverts in the
Google advertising network (e.g. in search results, in videos, on websites,
etc.). Double Click is characterised by the fact that ads are displayed in real
time based on the presumed interests of users. This allows us to display
adverts for and within our online offering in a more targeted manner in order
to present users only with adverts that potentially match their interests. If,
for example, a user is shown adverts for products that they were interested in
on other online offers, this is referred to as "remarketing". For
these purposes, when our and other websites on which the Google advertising
network is active are accessed, a code from Google is executed directly by
Google and so-called (re)marketing tags (invisible graphics or code, also known
as "web beacons") are integrated into the website. With their help,
an individual cookie, i.e. a small file, is stored on the user's device
(comparable technologies can also be used instead of cookies). This file
records which websites the user has visited, which content they are interested
in and which offers the user has clicked on, as well as technical information
about the browser and operating system, referring websites, time of visit and
other information about the use of the online offer.
The IP
address of the user is also recorded, whereby this is shortened within member
states of the European Union or in other contracting states of the Agreement on
the European Economic Area and only in exceptional cases is it transmitted in
full to a Google server in the USA and shortened there. Google may also combine
the aforementioned information with such information from other sources. If the
user subsequently visits other websites, he may be shown adverts tailored to
his presumed interests on the basis of his user profile.
User data
is processed pseudonymously within the Google advertising network. This means
that Google does not store and process the user's name or email address, for
example, but processes the relevant data in relation to cookies within
pseudonymous user profiles. This means that, from Google's perspective, the
adverts are not managed and displayed for a specifically identified person, but
for the cookie owner, regardless of who this cookie owner is. This does not
apply if a user has expressly allowed Google to process the data without this
pseudonymisation. The information collected by Google marketing services about
users is transmitted to Google and stored on Google's servers in the USA.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of adverts by Google (https://adssettings.google.com/authenticated).
Facebook pixel, custom audiences and Facebook conversion
Within our
online offer, the so-called "Facebook pixel" of the social network
Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA
94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand
Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is
used due to our legitimate interests in the analysis, optimisation and economic
operation of our online offer and for these purposes.
Facebook is
certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the
help of the Facebook pixel, Facebook is able to determine the visitors to our
online offering as a target group for the display of adverts (so-called
"Facebook ads"). Accordingly, we use the Facebook pixel to display
the Facebook ads placed by us only to those Facebook users who have also shown
an interest in our online offering or who have certain characteristics (e.g.
interests in certain topics or products determined on the basis of the websites
visited) that we transmit to Facebook (so-called "custom audiences").
With the help of the Facebook pixel, we also want to ensure that our Facebook
ads correspond to the potential interest of users and are not annoying. With
the help of the Facebook pixel, we can also track the effectiveness of Facebook
adverts for statistical and market research purposes by seeing whether users
were redirected to our website after clicking on a Facebook advert (so-called
"conversion").
Facebook
processes the data in accordance with Facebook's data usage policy.
Accordingly, general information on the display of Facebook ads can be found in
Facebook's data usage policy: https://www.facebook.com/policy.php. Specific
information and details about the Facebook pixel and how it works can be found
in Facebook's help section:
https://www.facebook.com/business/help/651294705016616.
You can
object to the collection by the Facebook pixel and use of your data to display
Facebook ads. To set which types of adverts are displayed to you within
Facebook, you can go to the page set up by Facebook and follow the instructions
there on the settings for usage-based advertising:
https://www.facebook.com/settings?tab=ads. The settings are
platform-independent, i.e. they are applied to all devices, such as desktop
computers or mobile devices.
You can
also object to the use of cookies for reach measurement and advertising
purposes via the deactivation page of the network advertising initiative
(http://optout.networkadvertising.org/) and also the US website
(http://www.aboutads.info/choices) or the European website
(http://www.youronlinechoices.com/uk/your-ad-choices/).
Online
presence in social media
We maintain
online presences within social networks and platforms in order to communicate
with the customers, interested parties and users active there and to inform
them about our services. When accessing the respective networks and platforms,
the terms and conditions and data processing guidelines of their respective
operators apply.
Unless
otherwise stated in our privacy policy, we process users' data if they
communicate with us within the social networks and platforms, e.g. write posts
on our online presences or send us messages.
Integration
of third-party services and content
On the
basis of our legitimate interests (i.e. interest in the analysis, optimisation
and economic operation of our online offer within the meaning of Art. 6 para. 1
lit. f. GDPR), we use content or service offers from third parties within our
online offer. GDPR), we use content or service offers from third-party
providers to integrate their content and services, such as videos or fonts
(hereinafter uniformly referred to as "content").
This always
presupposes that the third-party providers of this content recognise the IP
address of the user, as they would not be able to send the content to their
browser without the IP address. The IP address is therefore required to display
this content. We endeavour to only use content whose respective providers only
use the IP address to deliver the content. Third-party providers may also use
so-called pixel tags (invisible graphics, also known as "web
beacons") for statistical or marketing purposes. Pixel tags can be used to
analyse information such as visitor traffic on the pages of this website. The
pseudonymous information may also be stored in cookies on the user's device and
may contain, among other things, technical information about the browser and
operating system, referring websites, visit time and other information about
the use of our online offer, as well as being linked to such information from
other sources.
YouTube
We
integrate the videos of the platform "YouTube" of the provider Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:
https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Google
Fonts
We
integrate the fonts ("Google Fonts") of the provider Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:
https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Google
ReCaptcha
We
integrate the function for recognising bots, e.g. for entries in online forms
("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA. Privacy policy:
https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Google Maps
We
integrate the maps of the "Google Maps" service of the provider
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The
processed data may include, in particular, IP addresses and location data of
users, which, however, are not collected without their consent (usually as part
of the settings of their mobile devices). The data may be processed in the USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Typekit
fonts from Adobe
On the
basis of our legitimate interests (i.e. interest in the analysis, optimisation
and economic operation of our online offer within the meaning of Art. 6 para. 1
lit. f. GDPR), we use external "Typekit" fonts from the provider
Adobe Systems Software Ireland Limited. GDPR), we use external
"Typekit" fonts from the provider Adobe Systems Software Ireland
Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of
Ireland. Adobe is certified under the Privacy Shield Agreement and thus offers
a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).
Use of
Facebook social plugins
On the
basis of our legitimate interests (i.e. interest in the analysis, optimisation
and economic operation of our online offer within the meaning of Art. 6 para. 1
lit. f. GDPR), we use social plugins ("social plugins"). GDPR) social
plugins ("plugins") of the social network facebook.com, which is
operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Ireland ("Facebook"). The plugins can display interaction
elements or content (e.g. videos, graphics or text contributions) and are
recognisable by one of the Facebook logos (white "f" on a blue tile,
the terms "Like", "Gefällt mir" or a "thumbs up"
sign) or are marked with the addition "Facebook Social Plugin". The
list and appearance of Facebook social plugins can be viewed here:
https://developers.facebook.com/docs/plugins/.
Facebook is
certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user
accesses a function of this online offering that contains such a plugin, their
device establishes a direct connection with the Facebook servers. The content
of the plugin is transmitted by Facebook directly to the user's device and
integrated into the online offering. User profiles can be created from the
processed data. We therefore have no influence on the scope of the data that
Facebook collects with the help of this plugin and therefore inform users
according to our level of knowledge.
By
integrating the plugins, Facebook receives the information that a user has
accessed the corresponding page of the online offer. If the user is logged in
to Facebook, Facebook can assign the visit to their Facebook account. If
users interact with the plugins, for example by clicking the Like button or
leaving a comment, the corresponding information is transmitted directly from
your device to Facebook and stored there. If a user is not a member of
Facebook, it is still possible for Facebook to find out their IP address and
store it. According to Facebook, only an anonymised IP address is stored in
Germany.
The purpose and scope of the data collection and the further
processing and use of the data by Facebook as well as the related rights and
setting options to protect the privacy of users can be found in Facebook's data
protection information: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to
collect data about them via this online service and link it to their membership
data stored on Facebook, they must log out of Facebook and delete their cookies
before using our online service. Further settings and objections to the use of
data for advertising purposes are possible within the Facebook profile
settings: https://www.facebook.com/settings?tab=ads or via the US site
http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/.
The settings are platform-independent, i.e. they are adopted for all devices,
such as desktop computers or mobile devices.
Instagram
Functions and content of the Instagram service, offered by
Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated
into our online offering. This may include, for example, content such as
images, videos or text and buttons with which users can share content from this
online offering within Instagram. If the users are members of the Instagram
platform, Instagram can assign the access to the above-mentioned content and
functions to the users' profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.
LinkedIn
Functions and content of the LinkedIn service, offered by
inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be
integrated into our online offering. This may include, for example, content
such as images, videos or texts and buttons with which users can share content
from this online offering within LinkedIn. If the users are members of the
LinkedIn platform, LinkedIn can assign the access to the above-mentioned
content and functions to the users' profiles there. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy..
LinkedIn is certified under the Privacy Shield Agreement and thus offers a
guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active).
Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Google+
Functions and content of the Google+ platform, offered by
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
("Google"), may be integrated into our online offering. This may
include, for example, content such as images, videos or texts and buttons with
which users can share content from this online offering within Twitter. If the
users are members of the Google+ platform, Google can assign the access to the
above-mentioned content and functions to the user profiles there.
Google is certified under the Privacy Shield Agreement and
thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Further information on the use of data by Google, setting and objection
options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the
display of adverts by Google (https://adssettings.google.com/authenticated).
Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website
to display our Trusted Shops seal of approval and any collected reviews as well
as to offer Trusted Shops products to buyers after an order.
This serves to safeguard our legitimate interests, which
predominate in the context of a balancing of interests, in the optimal
marketing of our offer. The Trustbadge and the services advertised with it are
an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server
automatically saves a so-called server log file, which contains, for example,
your IP address, the date and time of the call, the amount of data transferred
and the requesting provider (access data) and documents the call. This access
data is not analysed and is automatically overwritten no later than seven days
after the end of your visit to the site.
Further personal data is only transferred to Trusted Shops
if you decide to use Trusted Shops products after completing an order or if you
have already registered to use them. In this case, the contractual agreement
concluded between you and Trusted Shops applies.
Identity and credit check when selecting Klarna payment
methods
If you choose one of the payment options of our partner
Klarna Bank AB [link to Klarna, you will be asked during the ordering process
to consent to the transmission of the data required for the processing of the
payment and an identity and credit check. If you give your consent, your data
(first and last name, title, street, house number, postcode, city, date of
birth, e-mail address and telephone number) as well as the data in connection
with your order (such as shopping basket, order history, payment history, IP
address, together with the personal information also the personal data) will be
transmitted to Klarna.
For the purpose of its own identity and credit check, Klarna
or partner companies commissioned by Klarna transmit data to credit agencies
(credit agencies) and receive information from them and, if necessary,
creditworthiness information based on mathematical-statistical procedures, the
calculation of which includes address data, among other things. Detailed
information on this and on the credit agencies used can be found in Klarna Bank
AB's privacy policy [link to Klarna].
Klarna may also use third-party tools to detect and prevent fraud. Data obtained with these tools may be stored by third parties in encrypted form so that they can only be read by Klarna. This data is only used if you select a payment method from our co-operation partner Klarna, otherwise the data expires automatically after 30 minutes.