Data protection privacy

Flower24 Sarl takes the protection of your data very seriously. Our privacy policy declaration explains how carefully we handle your personal data and provides answers to the following questions:
What data will be collected and/or used? How can I correct, block or delete my data? Will my data be passed on to third parties and how will it be protected against misuse? Take a moment to find out what data will be collected and used, and how you can have this data corrected, blocked or deleted.


Flower24 Sarl, the party responsible for the collection, processing and use of data, is committed to protecting the privacy of all persons who use our website and services and to treat their data with confidentiality when collecting, processing and using such data. We are committed to protecting your privacy online. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have. Our employees are regularly obligated to maintain data secrecy.

Which data is collected and used when I visit the website?

You can visit our website without entering any directly identifiable personal information. When you visit our website, we may automatically collect access information about you, such as the type of internet browser you use, the website from which you have come to our website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. This information is only used to assist us in providing an effective service on our website and to collect broad demographic information for aggregate use. We will only store access data without any personal reference. Besides we will use the previously anonymised IP address on our own behalf to locate the country from which you are visiting the website, to offer you the correct language version. The anonymised IP address will not be stored for this purpose.

The use of cookies

In order to make visiting our website appealing and to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files that are saved on your computer. Most of the cookies we use are deleted from your hard drive at the end of your browser session (so-called session cookies). Other cookies remain on your computer and enable us to recognise your computer again the next time you visit our site (so-called permanent cookies). Our partner companies are not permitted to collect, or use data from cookies that can be linked to directly identifiable information that we may hold about you via our website.

Web analysis by Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. Google Analytics uses "cookies", which are text files that are saved on your computer and enable your use of the website to be analysed. The information, collected by the cookies on your use of the website, is transmitted to a Google server in the US and stored there. If IP anonymisation is activated on this website, Google will truncate your IP address within Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the entire address be transmitted to a Google server in the US and truncated there. IP anonymisation is activated on this website. 
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser within the context of Google Analytics will not be associated with any other data held by Google. You can prevent the saving of cookies by setting your browser software accordingly; however, we would like to point out that you may not be able to use all functions of this website to their full extent. 
You can also prevent the collection of data generated by the cookies and related to your use of the website (including your IP address) for Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available through the following link:
As an alternative to the browser plug-in, you can click on this link to prevent collection by Google Analytics within this website in future. An opt-out cookie is then stored on your device. If you delete your cookies, you need to click on the link again.

Use of social plugins from Facebook and Google+

Our website uses what are known as social plugins (“plugins”) from the social networks Facebook and Google+. These services are offered by the companies Facebook Inc., Google Inc. (“providers”).

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). You can find an overview of the Facebook plug-ins and what they look like here: Facebook plugins
Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). You can find an overview of the Google plug-ins and what they look like here: Google plugins

If you are logged into one of the social networks, the providers can immediately allocate your visit to our website to your profile on Facebook or Google+. When you interact with the plugins, such as by pressing the ‘Like’ or ‘+1’ button, the corresponding information is also transferred directly to a server belonging to the providers, where it is saved. The information is also published on the social network, where it is displayed to your contacts.
For information on the purpose and scope of data collection by the providers, the further processing and use of your data by them, your corresponding rights and setting options to protect your privacy, please consult the providers’ data protection policies.

Facebook data protection policy 
Google data protection policy 

If you do not wish for Google or Facebook to directly allocate the data collected via our website to your profile in the respective service, you must log out of the respective service before activating the plugins. You can also completely prevent the loading of individual plugins using add-ons in your browser, e.g. the Facebook plugins can be blocked using the Facebook Blocker.

Will my data be passed on to third parties?

Only If the visitor is engaged in commercial activities we pass on your address data to fullfill the orders.

In general, other than the disclosures referred to in this privacy policy, your data is not passed on to third parties without your express permission. You will receive emails solely from Flower24 Sarl.

How can I amend, block or delete my personal data?

You can view and edit your own user information at any time in the secure area of the Flower24 homepage by logging in with your e-mail address and password. If you forget your password or have problems logging in, please contact us. Please use the contact form to request that your user information be deleted.

You have the right to request information about your saved data, as well as the right to have that data amended, blocked or deleted. Such request will be free of charge. Please contact our data protection officer in this regard. As mentioned above, you have a right to prevent the use of your personal information for direct marketing purposes.

Data protection officer

If you have any questions regarding the collection, processing or use of your personal data, the disclosure, correction, blocking or erasing of data or the revocation of granted consent, please contact our data protection officer in writing at the following address:

Beate Giaquinto
Flower24 Sarl
Chemin de la Vaux 7
1303 Penthaz

Registration for the newsletter

I would like Flower 24  to regularly inform me of news and offers by e-mail. My e-mail address will not be passed on to third parties. I can unsubscribe from this service at any time by clicking on the link at the end of the newsletter.

Use of mouseflow

Mouseflow collects information about the browser (type, version, screen size, etc.), basic information about the user (IP address, language, time zone), and data containing mouse movements, clicks, scroll events and keystrokes (except for password or credit card fields). No personal data is ever sent or shared between websites. The script does not use third-party cookies and none of the data is shared with third parties except for highly summarized data (i.e. usage share of browsers, average screen size, etc.). For more information, including how to exclude data from being tracked, see 

Integration of the Trusted Shops Trustbadge

To display our Trusted Shops seal of approval and any collected reviews as well as to offer the Trusted Shops products for buyers after placing an order, the Trusted Shops Trust Badge is included on this website.
This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in the optimal marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called, the Web server automatically stores a so-called server log file, which can be used, for example. Your IP address, date and time of the retrieval, transferred amount of data and the requesting provider (access data) contains and documented the call. These access data will not be evaluated and automatically overwritten within seven days after the end of your page visit.
Further personal data are only transferred to Trusted Shops, as far as you decide after the conclusion of an order for the use of Trusted Shops products or have already registered for the use. In this case, the contractual agreement between you and Trusted Shops applies.

Identity and credit check by selection of Klarna payment methods  

When you choose a payment method provided by our partner Klarna Bank AB 

[Link to  Klarna], you will be asked during the checkout process  to consent to providing data required for payment processing as well as for identity and credit checks conducted by Klarna. After granting consent, your data (first and last name, adress, street, house number, postal code, city, date of birth, telephone number, e-mail address and bank account details for direct withdrawal) and other data associated with your order (such as shopping cart, order history, payment experiences, IP address)  will be transmitted to Klarna.  

For the purpose of a specific identity and credit check, Klarna or a partner company authorized by Klarna transfers data to credit reporting agencies (credit bureaus) and obtains from this information, and when necessary additional information, on credit checks based on mathematical and statistical methods. This credit check is influenced by your place of residence. Detailed information on this and employed credit agencies can be found in Klarna privacy policy [Link to Klarna].  

Furthermore, Klarna utilizes a third party for the settlement and prevention of fraud when necessary. Data gained from this third party is encrypted so that the stored data is only accessible to Klarna. This data will only be used when you select a payment option in cooperation with Klarna; otherwise the data will automatically expire after 30 minutes.